Overview

Total Equity Funding
$32M in 1 Round from 1 Investor

Most Recent Funding
$32M Venture on October 26, 2016

Headquarters:
Emeryville, California

Description:
Data-driven personalized nutrition service

Founders:
Neil Grimmer

Categories:
Food and Beverage, Personalization, Machine Learning

Website:
https://habit.com/

 

Company Details

Founded:
2015

Contact:
support@habit.com

Employees:
11 - 50

Habit, delivers personal nutrition plans. The user will purchase a test kit and collect data about their genetics, their vitals, and their metabolism, which is sent to a lab. They also input data about their health goals. Then the company uses that data and machine learning algorithms to determine the user's ideal diet. The user receives online guidance from a diet coach and specially-prepared meals delivered to their door. The company will also have an app that allows users to track progress and connect with one another socially.

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