Total Equity Funding
$32M in 1 Round from 1 Investor
Most Recent Funding
$32M Venture on October 26, 2016
Data-driven personalized nutrition service
Food and Beverage, Personalization, Machine Learning
11 - 50
Habit, delivers personal nutrition plans. The user will purchase a test kit and collect data about their genetics, their vitals, and their metabolism, which is sent to a lab. They also input data about their health goals. Then the company uses that data and machine learning algorithms to determine the user's ideal diet. The user receives online guidance from a diet coach and specially-prepared meals delivered to their door. The company will also have an app that allows users to track progress and connect with one another socially.